People-first AI advisory

Make AI useful for your people and your work.

I help leadership teams and nontechnical organizations turn AI from scattered experimentation into practical ways of working. Through hands-on training, workflow improvement, clear guardrails, and ongoing support, teams build confidence and find where AI genuinely helps.

Matt Quinn at a Marriott Chicago Magnificent Mile leadership workshop

Trusted by teams and partners at

  • McDonald’s
  • Chicago Public Library
  • City of Chicago Department of Business Affairs and Consumer Protection
  • Illinois Restaurant Association
  • Kinship
  • Marriott Chicago Magnificent Mile
  • Illinois Hotel & Lodging Association
  • Cook County Small Business Source
  • Veterans Chamber of Commerce
  • Bottleneck Management
  • Southland Development Authority
  • Big Brothers Big Sisters of Metropolitan Chicago

Start with the work

Begin with the tasks, workflows, and decisions people already own. The right use case matters more than the newest tool.

Invest in people

Shared understanding, hands-on practice, and leadership support drive adoption more than access alone.

Experiment responsibly

Clear boundaries make it easier to test, learn, and use judgment without waiting for perfect certainty.

Make work better

Use AI to improve quality, reduce friction, and create room for work that needs people, not simply to go faster.

How I help

Three ways organizations work with me

01

Build a shared starting point

Everyone understands what the tools can do, where they fall short, and how they apply to their work.

Common engagements
  • Executive and board briefings
  • All-staff AI foundations
  • Role-specific training
  • Hands-on practice clinics
Outcome

People can explain what AI is good for in their role — and use it without guessing.

02

Improve the work that matters

Find repeatable tasks and workflows where AI can genuinely save time, improve quality, or remove unnecessary friction.

Common engagements
  • Use-case discovery
  • Workflow assessment and redesign
  • Prompt and template libraries
  • Assistant scoping and build guidance
Outcome

A short list of improved workflows with visible, measurable change.

03

Make adoption stick

Give people clear expectations, leadership support, safe ways to practice, and a reason to keep using what works.

Common engagements
  • AI use policy and principles
  • Change and communications planning
  • Leadership enablement
  • Ongoing advisory retainer
Outcome

Sustained, governed use across the organization — not a spike and a fade.

Selected work

Practical work built around real organizations

TRAINING + ADVISORY

Kinship

Building practical AI adoption into everyday agency work

Ongoing AI enablement and advisory in a Google Workspace and Gemini environment, including leadership guidance and all-staff and department working sessions. The work centers on role-based use cases, workflow improvement, reporting and process experimentation, and adoption support.

STAFF + OPERATOR EDUCATION

Illinois Restaurant Association

Moving from access to practical staff and operator adoption

Staff enablement and training in a ChatGPT Business environment, with workshops built around practical use cases. The work also covers adoption roadmap and ROI thinking, alongside operator-facing education.

AI LITERACY

Chicago Public Library

Making AI literacy practical and approachable for community audiences

Community workshops and systemwide webinars for nontechnical audiences with different levels of comfort. Sessions separate real uses from hype and cover prompting, risks, safeguards, and how to make informed decisions about AI.

LEADERSHIP TRAINING

Marriott Chicago Magnificent Mile

Helping hotel leaders move from AI curiosity to role-based application

An executive working session and broader leadership training focused on Microsoft Copilot and Copilot Chat. Leaders explored role-based use cases, recurring workflows, responsible experimentation, and practical next steps for their departments.

My approach

A practical path from questions to useful change.

Step 1

Understand

Learn how work really moves, where people are getting stuck, and what success should look like.

Step 2

Apply

Prioritize the best opportunities, then test them with real workflows and real material.

Step 3

Improve

Reinforce what works through clear guardrails, leadership support, measurement, and iteration.

Training in action

What a session actually looks like

From leadership teams to community workshops, the goal is the same: help people understand the tools, practice with relevant examples, and leave ready to use what they learned.

Veterans Chamber event
Veterans Chamber event
Blue Island community workshop
Blue Island community workshop
Mount Greenwood Library session
Mount Greenwood Library session
Matt Quinn, founder of Be Kind AI Advisors
About Matt

AI adoption, grounded in communications and change.

I’m Matt Quinn, founder of Chicago-based Be Kind AI Advisors. My background is in enterprise communications, public affairs, and change management. At McDonald’s, I supported global communications and participated in the Generative AI Center of Excellence; earlier, I worked with the Illinois Restaurant Association.

Today I help teams put AI to practical use through hands-on training, leadership education, workflow improvement, responsible-use guidance, and ongoing adoption support.

The name comes from my grandmother, Marge Quinn, whose send-off was always “be kind.” It’s a reminder to explain things clearly, respect people’s concerns, and build change with them rather than at them.

Matt Quinn with colleagues at a McDonald’s town hall event

Let's make AI more useful for your organization.

A short conversation is usually enough to tell whether there's a good fit and where you'd start.